If you’re like many companies around the world, you may be considering holding this year’s conference or event virtually. There’s a lot that goes into the planning of a virtual event, especially for those who are navigating it for the first time. An important, and often overlooked, aspect of virtual event planning is collecting feedback. One of the most effective and efficient ways to evaluate the success of an event is through surveying. To break it down, follow our three-step guide to ensure your survey receives responses that are both relevant and useful for future event planning.
Leading up to your virtual event, it’s important to set goals for your audience. Lay out a list of what you hope they’ll gain from attending, as well as what you think they’ll find valuable. There might be something you think is really unique about your conference, but is it truly what resonated with your audience? Surveys can help you define what made your audience attend your event, what they found most appealing, and how easy or difficult it was for them to navigate a virtual platform.
While the event is in-motion, take time to involve yourself in any of the activities that are being offered throughout the event. By doing this, you’ll be able to experience the event from an audience member’s point of view. Talking with other audience members can help you gauge they’re overall experience. This in-the-moment feedback can be used to help craft relevant questions to use in your post-event survey.
Once the event has come to an end, it’s time to evaluate how everything went. Post-event surveys are among the best tools to use when planning for future events. Be sure to send your survey out promptly after the event, while experiences are still at the top of your attendee’s mind. Feedback of importance could reflect what attendees thought about a virtual conference compared to an in- person conference. Also, if attendance levels were higher due to the convenience of the event being held virtually, this may play a significant role in giving consideration to holding a hybrid model event (both virtual and in-person) next time, in order to meet the majority of your attendee needs.
Putting on an event takes a lot of time, effort, and resources. Surveying your audience can help ensure you get the most out of your event. Our survey professionals at eAutoFeedback can help tailor your survey to get useful responses you need to succeed. For all your customer feedback needs, rely on eAutoFeedback.
#AskEm #ElectronicSurveys #VirtualEvent #Posteventsurvey #CollectingFeedback